Your storefront should be a reflection of your brand. With today’s expectations of retail customers, your in-store displays are likely the first thing a buyer will experience when visiting your location. While some cultivators and dispensaries have been relying on printed menus and handwritten chalkboards for years, stagnant paper signage isn’t effective in today’s trendy botanical and alternative markets. Cannabis digital signage software is an intelligent solution that allows businesses to automate their products, pricing, compliance, and more on large digital screens.

Automated digital signage can improve customer engagement, decrease perceived wait times, and update inventory live without the need for manual labor. Whether you operate a single storefront or a nationwide chain of locations, there are endless benefits to using professional digital displays at your dispensaries.

How Digital Displays Are Changing Storefronts

Customers today want sleek, intuitive experiences. When someone walks into your storefront, you should wow them with visual displays that match the quality of your products. At BudSense, our focus is on educating and supporting cultivators, distributors, manufacturers, and storefront businesses. From the grow room to the retail shop floor, professional B2B digital displays can ensure cultivators are presenting their product in the best light possible.

Showcasing your merchandise on large storefront displays allows you to create trust with your consumer and encourage wholesale partnerships. When customers feel comfortable with the brands they support, they are more likely to make repeat purchases and recommend those businesses to others. Offering a welcoming environment with intelligently-designed B2B digital display solutions should be a top priority for every cannabis retailer.

Big-screen digital signage for your storefront allows retailers to feature daily specials, highlight high-margin products, and cleanly display complex strain menus. Bright and customizable storefront displays eliminate the mess of traditional printed signage and give your entire shop a cohesive, updated feel. When your displays catch guests’ eyes from the outside and remain aesthetically pleasing with easy-to-read menus, budtenders can focus more on quality customer service and less on answering repetitive questions about pricing and availability.

Cloud-Based Technology for Streamlined Dispensary Operations

Imagine remotely updating all of your menus at once, without ever touching a keyboard. Switching to cloud-based digital signage for your dispensaries means store operators and marketing professionals can send real-time content updates to any screen, at any location instantly. Whether you have one storefront or operate in multiple markets, digital display technology can help you increase efficiency and stay compliant with regulatory requirements.

Out of stock items plague every retail business. Nothing looks worse than fumbling budtenders erasing products off of whiteboards that sold out hours ago. Integrating smart dispensary screens with your POS allows computerized menus to instantly remove out-of-stock items when they sell out. This can also help you avoid disappointing customers at checkout and ensures your displays will always match your in-store availability.

Wholesale Cannabis Digital Menu Boards for Every Brand

If you are looking to franchise locations or expand your business to new storefronts, consistency is key. Cannabis digital menu boards can be purchased wholesale and installed at multiple locations to create brand cohesion while saving on costs.

Physical print signage creates massive amounts of waste and weekly (if not daily!) menus will bury your business in recurring expenses. Making the switch to digital dispensaries menus will cut your cost of doing business almost overnight. You also gain the ability to manage promotional campaigns, allow vendors to takeover your content, or organize branch-specific deals from right HQ. No matter where your stores are located, every storefront will provide your customers with the same high-end experience.

Video Displays for Cannabis Retail: What You Need to Know

Education is one of the most powerful tools in alternative retail. Many guests walk into your business wanting to learn about popular terpene profiles, try new cannabinoid ratios, or snoop at newly released product categories. Custom video displays for cannabis retail stores allow your content to act as passive education stations right on the sales floor.

Run fun video playlists, brand story videos, or rotate through educational graphics on your cannabis video displays to keep customers engaged while they wait. Did you know that professional digital menus have been shown to increase upsell percentages by up to 40%? By providing customers with prime digital real estate to digest content, customers become more informed and feel confident purchasing higher-margin products.

Marketing Your High-Strength Products: Cannabis Digital Displays

Compliance should be every storefront operator’s extra attention, especially when it comes to keeping customers safe. A common question we receive is how to market your high-strength products like niche concentrates, proprietary extracts, or high-THC flower without intimidating your clientele or breaking regulatory standards.

You should never make anecdotal health claims or subjective statements about your products' therapeutic value. Keeping your marketing clean and educational will ensure all of your consumer-facing content is compliant with FDA guidelines and individual state regulations. Cannabis digital displays provide an ideal outlet for this type of organized transparency. Dedicate a clear, blank section of your screen to house legally required health disclosures, state-mandated age gating, and candid lab results.

By including comprehensive cannabinoid breakdowns, batch identification numbers, and brand-funded strain data on gorgeous digital displays, your customers will appreciate having access to hard data before speaking to your staff. Digital menu boards allow your clientele to feel empowered and educated about the products they purchase, helping you build a loyal following of repeat buyers.

Improving the Customer Experience With Interactive Displays

Self-service is no longer a luxury in modern retail. In fact, recent studies have found that over 75% of customers prefer self-service options if they are available. Many shoppers have stated that self-service technology can greatly decrease wait times when visiting stores.

Integrating interactive cannabis digital displays like public-facing kiosks and localized purchase tablets allow customers to browse current inventory, filter product stats, and even shop without budtender assistance. Curious patrons can whip out their phones and compare your products to competitors or research different strains at their own leisure. Providing opportunities for self-discovery is incredibly beneficial for introverted shoppers and those that want to review the finer details of your product menu before speaking to staff. By utilizing a blend of interactive hardware and overhead digital displays, you can cater to every type of customer that walks through your door.

Conclusion

Incorporating eye-catching digital displays into your storefront acts as more than just decoration. Professional digital signage ensures your business is displaying accurate inventory, promoting heavily-regulated products correctly, and showcasing your brand to its full potential. Say goodbye to antiquated paper menus and hello to streamlined digital technology at your next retail shop.

Learn how customized display hardware and digital content management tools can transform your storefront at BudSense.

Frequently Asked Questions

1. How do digital menus connect to my current inventory?

Elite cannabis digital signage software will integrate directly with your existing POS and inventory management software using automated APIs. Your menus will update automatically—new products will appear on screens as they arrive, and sold-out products will be removed from the display as they sell.

2. Will it be difficult to manage cloud-based signage at multiple locations?

Not at all! Cloud-connected content management systems allow you to oversee every single one of your screens through a centralized web dashboard. You can send new daily deals to every location at once, or customize menus for each branch with simple click of a button.

3. How can digital signage help me stay compliant?

All legally required text, age verification messaging, and certified lab data can be cleanly built into your screen templates using cannabis digital signage software. If your local county or state alters their language regarding health warnings or batch testing requirements, you can update the copy across all of your screens instantly. With digital displays, you never have to worry about putting compliant cannabis marketing into the hands of a third-party printer again.

4. Can switching to digital signage save me money?

Absolutely. By cutting out graphic design fees for print, paper products, shipping costs, and labor associated with constantly replacing static signs, you will immediately start saving money when you install digital displays. Automated digital signage also allows your staff to focus on active selling rather than spending their day wiping down whiteboards.

5. What hardware can I use to run my custom electronic displays?

Digital signage solutions today are more versatile than ever. While there are many commercial-grade interactive kiosks and powerful media players on the market, certain cannabis digital signage software can run directly from household smart TVs, Android boxes, or even USB plug-and-play streaming devices.