A candle on a shelf amongst a dozen other candles is sold on the packaging first, then the scent, because a buyer can't smell a candle through the cellophane and never burns a test candle before purchasing it. In very few other products are people as dependent on the packaging for deciding whether or not to buy it as with branded boxes. This shelf moment is a real opportunity that can be made to work with a candle box built with the sole purpose of selling. Empress Packaging produces custom designed custom kraft candle boxes designed for selling candles by brand in the United States.

The Capsule that Has to Sell, Not Just Protect

When shopping for most product types, a shopper has more to work with than just the box, a list of ingredients, looks at the product through a window, and knows the brand. At first glance, that's not available in a candle in a closed kraft box, no scent, no wax color to be seen, often a brand name no one has heard of. The box must pass on the entire pitch: what the candle smells like, why it is deserving of the price, and why it should be in a home before it is lit. A custom candle packaging, that is only intended to make it to the recipient is doing no work for the brand, and a candle brand that gives the packaging an afterthought mentality is asking the product to sell itself with no support at the most important time.

Branded Kraft Candle Packaging benefits include:

There are five ways you will recoup the expense of custom candle packaging. Branding: the brand label is bold and simple and is clearly readable from a shelf distance, an over-designed label is lost. Protection: the same tray and insert design which prevents jar movement during transit applies, and selling packaging does not compromise the structural quality. Cost savings: kraft is lower in cost of base material, which results in higher quality print and finish within the same packaging budget. Eco-friendly materials: candle buyers are more inclined towards home-goods shoppers, who in turn prioritize sustainable materials and packaging, and kraft simply falls under that category. Customer experience: a window cutout or wax-color reveal allows the product to sell itself visually when a closed box leaves a gap.

Where Branded Kraft Candle Packaging Matters Most?

Retail and boutique candle companies that sell in gift shops and home stores must have branded candle boxes to stand out among their competitors on the shelf. The box must carry out this trust-building role for new brands that are not known. Candle lines that market themselves as gifts should be packaged so an unwrapped box can be given away. Brands that sell directly to customers and are making their first sales via social media should package so that the product looks good enough on Instagram and Facebook that the user doesn't have to sniff it before they buy it.

Branded Kraft Candle Boxes can be customized in various ways.

Empress Packaging has developed a method for manufacturing kraft product packaging using window areas large enough to expose the wax colour and level, without compromising the strength of the box. Whether it's a single colour kraft branding or a full colour wrap for a brand with a strong visual identity, the options go wide. Finish levels include soft-touch coatings and foil accents for brands that are above the entry level. Inserts are trimmed to the size of the jar, so that the box does not wrap an excess around the product and appear like it was hastily cut. Panel layout leaves room for necessary labeling while not obstructing the branding that's really selling.

FAQs

Q: Will a window cutout make the box less stable? 

A: Cutouts do not affect the protective strength of the box when sized and reinforced at the die-line stage appropriately.

Q: What is the least number of orders of branded kraft candle boxes? 

A: It varies depending on the size, window and finish complexity, as confirmed at quoting.

Q: Is it possible to test packages for “shelf appeal” before a full scale production? 

A: Yes, there are physical evidence of the same to be seen before deciding to undertake a run.

Q: Is kraft strong enough for a high quality candle company? 

A: Yes, kraft's finish and print quality range from basic to top-tier depending on the type of print and finish.

Get Your Free Quote

If the candle doesn't sell itself on the shelf, it will never be smelt at home. Empress Packaging is the manufacturer of luxury packaging boxes for brand candle sales throughout the USA. For a free quote, visit empresspackaging.com, call (888) 900-7629 or email query@empresspackaging.com.