Valued at USD 1,029.59 million in 2022, the mackerel market is projected to reach USD 1,072.21 million in 2023 and USD 1,571.58 million by 2032, growing at a CAGR of 4.3% during the forecast period 2023–2032. Demand is supported by healthier meal preferences and by mackerel's emergence as a rich source of vitamin B12, fatty acids, and proteins, with form choices such as frozen mackerel and canned mackerel central to product strategy.

Major players include Thai Union Group Public Company Ltd., Siam Canadian Foods Co. Ltd., Ocean Treasure World Foods Limited, Pinetree Vietnam Company, Subo International Holland, Viet Ocean Seafood Vietnam, Ocean More Foods Co. Ltd., Euclid Fish Company, John Nagle Co., Auckland Fish Market, Toyota Tsusho Foods, Sinopesca Group, General Conserve SpA, Lotana LV Ltd., Sarma Fish Sarl, and Seven Star Ocean Fisheries Limited.

Mackerel Market Segmentation by Form

The market is segmented by form into frozen and canned. The frozen segment accounted for the largest share in 2022 and is likely to retain its position through the forecast period. Frozen mackerel is widely used in fish preservation, and freezing makes the product available year-round.

Freezing also reduces microbiological activity that causes food poisoning and spoilage, and high-level inspection of microbiological checks supports purity and hygiene. The canned segment is expected to grow at the fastest rate, as demand rises for better packaging and preservation solutions.

Canned Mackerel and Convenience Consumption

Canned mackerel is gaining popularity as a convenient food option that can be easily stored, transported, and consumed, appealing to consumers who want a quick meal or snack. Demand for processed and canned mackerel has risen rapidly across Asia Pacific, as hectic urban lifestyles drive adoption of ready-to-eat meals.

Consumers are also increasingly concerned about the environmental impact of food choices, and eco-friendly packaging is gaining traction, which could make canned mackerel more attractive to environmentally conscious buyers.

Product Launches Expanding Mackerel Fillets Offerings

In September 2022, OCEAN Brands announced the launch of its Ocean's line of affordable tinned seafood across the United States, with eight varieties of mackerel fillets and Brisling sardines, including wild mackerel fillets in korma curry. In May 2021, Thai Union introduced SEALECT skinless and boneless canned mackerel fillets, rich in EPA and omega 3, 6, and 9.

In October 2021, Camanchaca introduced Unico, a canned horse mackerel line for wholesale and retail outlets in Santiago and Concepcion supermarkets, while strengthening its online presence. Such launches raise availability and awareness of product benefits.

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Packaging and Processing Advances

Innovations in packaging and processing techniques improve shelf life and quality. Advances such as vacuum-sealed packaging help preserve freshness and extend shelf life, and the report identifies these innovations as a key driving factor for adoption worldwide.

Advanced fishing gear, aquaculture technologies, and traceability systems could also help businesses improve efficiency, reduce waste, and enhance product quality. For B2B processors and brand owners, these developments reinforce the long-term outlook for the mackerel market.

Health Benefits and Market Drivers

Increasing prevalence among the global population of healthier meals rich in protein and other nutritional components is a major factor influencing demand. Growing consumption of mackerel reflects its emergence as a rich source of vitamin B12, fatty acids, and proteins, and producers' focus on developing and launching new mackerel products increases availability and awareness of product benefits.

The report segments the market by form, distribution channel, and region, with coverage spanning North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Asia Pacific dominated the global market in 2022. Thai Union Group Public, Viet Ocean Seafood, Siam Canadian Foods, Pinetree Vietnam, and Subo International are highlighted among the key companies. North America is projected to gain considerable growth over the coming years owing to increased consumer awareness of health benefits, while Asia Pacific benefits from large coastal areas and increased population in India and China.

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