Over-the-Counter (OTC) Surge: Consumer Empowerment in the Pharmacy...

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2026-03-06 08:41:12 -

Over-the-Counter (OTC) Surge: Consumer Empowerment in the Pharmacy Market

While prescription drugs capture the headlines, the quiet financial powerhouse of the Pharmacy Market is the Over-the-Counter (OTC) segment. Empowered by access to digital health information and a growing focus on preventative wellness, consumers are increasingly bypassing the doctor's office to self-diagnose and self-treat. This massive surge in OTC spending is reshaping retail pharmacy floor...

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